I like to observe the cultural icons we've created for our 
national conceptual shorthand and deconstruct them. Like 
this one for instance, universally understood in America to 
signify a rich, exploitative capitalist. It's a hold over from the 
J.P. Morgan image at the close of the 19th century: The 
banker's striped trousers. The upper class silk top hat. The 
expensive Cuban cigar. The overfed corpulence indicating 
piggish, I-scarf-up-more-than-my-fair-share behavior. The 
white handlebar moustache signifying that it took time to 
accumulate a fortune. No Mark Zuckerbergs, Bill Gates or 
Steve Jobs overnight billionaires in their 20's back then. The 
only ham-handed element to assure everyone gets the 
message of the icon is the money bags. How long will we 
keep this image? It's already been 120-130 years. Cultural 
touchstones like Aunt Jemimah and Betty Crocker have 
been modernized. Will this kind of update happen to the rich 
capitalist icon? If so, what will he look like in the year 2100?

 










